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The Secrets of Emotional, Hot-Button COPYWRITING: How to employ the 7 key copy drivers that make people actBy Denny Hatch
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This book is about how to write copy. Not just any copy, but great copy. Copy that persuades people to change their behavior and either 1) order a product, 2) donate money to a cause, or 3) send for more information.
- Sales Rank: #2836881 in Books
- Published on: 2013-03-19
- Original language: English
- Dimensions: 11.00" h x .32" w x 8.50" l,
- Binding: Paperback
- 140 pages
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